Asian Paints ColourNext Launches Colour Forecast Stories and the Wallpaper of the Year

Amit Syngle, Managing Director and CEO, of Asian Paints Ltd. commented, “As we celebrate 20 years of ColourNext with pride & zest, we look ahead to share with the world, the colour and material forecast for the year. The design directions for the year - Gothilicious, Edge of the Forest, Sleep Sense and Shroom highlight self-expression, wellness, fantasy and connecting with the world, addressing socio-cultural and consumer shifts which have emerged from getting out of a rather difficult and tough phase of the last two years. The Wallpaper of the Year- Aion speaks about time and eternity through art and design and Nilaya Naturals along with Material Finishes by Royale Play align perfectly with our forecasted themes for the year. We are excited to see the multitude of interpretations of our directions across landscape and medium. It is definitely going to be an interesting year where we see the application of our forecast and our colour and material intelligence behind them come to life.”

The dazzling and enchanting Wallpaper of the Year, Aion has a mesmerizing visual palette with deft use of tones in different sections of the design. In the foreground, strong powerful and modern graphic lines, blaze with a white intensity. Receding totem silhouettes signal the way back into myth and mist, hanging chandelier-like against a soft wash of colour.