DPIIT Joint Secretary Inaugurates Isler’s Appliance Manufacturing Facility

The partnership between Hafele and Isler reinforces India’s ‘Make in India’ mission by establishing a modern appliance manufacturing base.

Isler, an emerging appliance manufacturing start-up supported by Hafele India, inaugurated its state-of-the-art production facility in Greater Noida. The facility was formally inaugurated by Mr. Sanjiv Singh, Joint Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Government of India.

Spread across 30,000 sq. ft., the new facility features modern assembly lines and automated systems for producing built-in kitchen and home appliances such as hoods and hobs, with future plans to add microwaves, ovens, and dishwashers. Designed with a focus on sustainability and advanced manufacturing practices, the plant represents a significant step toward boosting domestic production and creating new employment opportunities.

Speaking at the inauguration, Mr. Sanjiv Singh said, “The opening of Isler’s manufacturing facility is a shining example of what can be achieved when government vision and industry expertise come together. This initiative will strengthen the appliance manufacturing ecosystem and inspire further investment and collaboration.”

Mr. Frank Schloeder, Managing Director, Hafele South Asia, commented, “Hafele’s collaboration with Isler reflects our commitment to developing India as a key manufacturing hub for global supply chains and advancing local value creation.”

Mr. Pravesh Kumar, Co-Founder and CEO, Isler India, added, “With Hafele’s strategic support and DPIIT’s guidance, we aim to set new benchmarks for quality, design, and efficiency in appliance manufacturing.”