Hafele Launches Appliances Studio in New Delhi

Hafele has opened its first ever exclusive appliances studio in the national capital, Hi Life, in Jagat Puri in East Delhi. Spearheaded by Akash Nirala, this 760 sq. ft. studio is particularly dedicated to showcasing the extensive Hafele premium appliances range and reflects the unmatched technology, convenience, and practicality that this range has to offer.

The studio was inaugurated by Frank Schloeder, Managing Director - Hafele South Asia, Manish Mahajan – Director, Sales, Balakrishnan Pillai - Business Head of Appliances, Surfaces and Water Solutions and Gregory Chacko - National Manager, Premium Appliances along with  Akash Nirala.

Celebrating the inauguration of the studio, Frank Schloeder states“Hafele’s Premium Appliances Range is remarkably International by design and functionality, yet distinctively Indian by features and functions which specifically cater to the unique requirements of this country. While the brand has been available in North India till now through our integrated distribution network, we have now launched an exclusive retail format by way of ‘the Hafele Appliances Studio’ in Delhi to further strengthen our retail penetration in this part of the country.”

Balakrishnan Pillai further elaborates “The idea behind having a dedicated Hafele Premium Appliances Studio is to bring our appliances closer to our customers where they can get a firsthand understanding of the look, feel and functionality and see how the appliances add value to the daily cooking and cleaning experience with their extensive features and efficient functionality.”

The showroom exhibits Hafele’s Premium Appliances Range which includes an integrated mix of built-in hobs, ovens (steam, microwave and grill), warming drawers, cookerhoods, refrigerators, washer dryers, dishwashers as well as small domestic appliances.