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Italian Household Appliances Brand Candy Enters India


Italian Household Appliances Brand Candy Enters India

June 26, 2023

Candy, a leading Italian household appliance brand, has announced its entry into the Indian consumer durables market, with the launch of a range of appliances. The company introduced its product portfolio which includes air conditioners, refrigerators, washing machines, and smart TV categories and is now available on the e-commerce platform Flipkart. Bringing its 75 years of legacy to the Indian market, Candy offers products with optimal operational efficiency with high cost-effectiveness.

The newly launched Candy’s range of air conditioners come equipped with dual inverter technology and are aimed at providing the best in class cooling with value for money. The ‘Climate’ series of ACs is strengthened with a Turbo cooling mode which ensures faster cooling at a high ambient temperature of 60 degrees.

Twin and triple inverter technology in refrigerators cause less fluctuations, reduces noise levels, and saves energy simultaneously. The refrigerators come equipped with features like a jumbo ice maker, and turbo icing in most of the models. Some of the models are also 5- in-1 convertible to maximize space utilisation. Candy refrigerators are available in capacities ranging from 165L to 630L.

Candy has also launched its range of semi and fully-automatic washing machines. The fully automatic machines come with features such as Oceanus Wave Drum, soft closing door, toughened glass top lid and lint controller, etc. The tub dry feature prevents moisture retention and hence prevents bacterial mold production in the tub, furthering the consumers’ health safety.

Speaking on this announcement, Chandramohan MH, Business Head, Candy Appliances, said, “The product range at Candy aims to address the needs of the new age Indian consumers, who are largely present online. We believe that the partnership with Flipkart as our e-commerce platform would be a step forward in this direction. This would enable our brand to expand its reach across the country and deliver our brand promise to the maximum number of households. Candy Appliances are skillfully combined with advanced technology and contemporary Italian designs, which makes them a right fit for an easy-going and fashionable lifestyle.”