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Rehau Forays into the Modular Kitchen Segment with Rehau Kitchen


Rehau Forays into the Modular Kitchen Segment with Rehau Kitchen

Rehau, a global leader in polymer-based solutions, has recently entered the modular kitchen segment with the launch of Rehau Kitchen. Rehau has always been known as a component manufacturer and supplier; the brand is becoming a solution provider with the launch of its kitchen category. The brand made a mark in the Indian market with its furniture edge bands and has created a strong dealer network over the years. After playing a lead role in the B2B market, Rehau is all set to cater to the B2C audience.

Commenting on the development, Bhavana Bindra, Managing Director, Rehau South Asia said, “Rehau has been excelling in the Indian market since last 25 years and for more than two decades Bengaluru has been a core market for the brand. Also, the south market has always been a trendsetter when it comes to modern and futuristic furniture as witnessed by all major furniture brands having their presence in this part of the country. Inevitably, Bengaluru became our first choice to launch the brand’s maiden kitchen category. It is a proud moment for us at Rehau as we foray into the B2C segment with the launch of Rehau kitchen.”

She further informed that the experiential store in Bengaluru is spread across 2000+ sq. ft. area and consists of 3 Kitchen units for display. The brand is offering 100+ surface finishes and colours for consumers to customise their own Rehau Kitchen without limiting their imagination and creativity. Further, the brand is providing an end-to-end solution to its customers starting from recce to installation with a shorter delivery time and quicker after-sale service.

“The Rehau Kitchens are assembled in India & are thoughtfully curated for the Indian market. The modular kitchen has Rehau’s European quality edge banded panels, the hardware and accessories used are also of International quality promising strength, resistance and durability. It also uses the brand’s newly launched Rauvisio quartz stone as kitchen slabs that is considerably more hygienic and easy to clean due to its polished surface and fibre-free material, giving a feel of natural stone. The Roller Shutters used in the kitchen are imported from its Germany plant for storage solutions and the Plinth cover used in the modular kitchen set-ups are manufactured at Rehau’s India factory,” shares Bindra.

Rehau is directly associated with 10 dealers who further cater to around 250+ sub-dealers and 500+ OEMs in Bengaluru giving the brand a strong ground to explore a different and new avenue. The brand is also a direct supplier to more than 20 major OEMs in the city.