Takara Standard Contemplating to Enter the Indian Market

December 26, 2023

Japan’s leading manufacturer of kitchens Takara Standard is eying the Indian market as part of its global expansion. To gauge the response of the local Indian market to the company’s unique enamel system kitchens, which are original and proprietary products, Takara Standard participated in the Acetech New Delhi exhibition. The company showcased its unique enamelled built-in kitchens and demonstrated their durability and clean-ability. This was the first time for Takara Standard to showcase its products in India as the company currently does not have any distribution of its products in India.

For the uninitiated, Takara Standard was founded in 1912 in Japan as an enamel cast ironware manufacturer. In 1967, it pioneered the world’s first enamel system kitchen, becoming a leading residential equipment manufacturer, boasting the top kitchen sales in Japan. In 2015, it commenced full-scale international expansion, achieving steady sales growth primarily in East Asia, including China, Vietnam, and Taiwan.

"In Acetech New Delhi, the company showcased its unique enamelled built-in kitchens and demonstrated their durability and clean-ability. This was the first time for Takara Standard to showcase its products in India as the company currently does not have any distributor of its products in India."

Takara Standard’s potential entry into the Indian market could work well for the company as it seeks to expand its business overseas and meet the needs of customers in new markets. “The high-quality enamel used in ‘Horo’ built-in kitchen has a glassy surface that can be easily cleaned with a quick wipe, making it ideal for Indian consumers whose cooking requires a lot of oil. Additionally, the steel base of the products helps eliminate the risk of termite damage and corrosion due to moisture,” claimed the company.

The company further informed that ‘Horo’ is a material that combines the strength of iron with the beauty of glass. Takara standard developed this proprietary Horo material, which overcomes the breakage of glass, over many years. “The durability of the enamel surface makes it distinctly different from ordinary enamel pots or other materials. Until recently, Horo's surface had a glossy look, however, new products combine enamel with a matt finish. This means Takara can provide a variety of surface design products.”