Takara Standard Contemplating to Enter the Indian Market

Takara Standard’s potential entry into the Indian market could work well for the company as it seeks to expand its business overseas and meet the needs of customers in new markets. “The high-quality enamel used in ‘Horo’ built-in kitchen has a glassy surface that can be easily cleaned with a quick wipe, making it ideal for Indian consumers whose cooking requires a lot of oil. Additionally, the steel base of the products helps eliminate the risk of termite damage and corrosion due to moisture,” claimed the company.

The company further informed that ‘Horo’ is a material that combines the strength of iron with the beauty of glass. Takara standard developed this proprietary Horo material, which overcomes the breakage of glass, over many years. “The durability of the enamel surface makes it distinctly different from ordinary enamel pots or other materials. Until recently, Horo's surface had a glossy look, however, new products combine enamel with a matt finish. This means Takara can provide a variety of surface design products.”