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Voltas Beko introduces a new range of Home Appliances with advanced technologies
July 26, 2022
Voltbek Home Appliances Private Limited (Voltas Beko) - a JV between leading Indian Air Conditioning and Cooling Company, Voltas and Europe’s leading freestanding consumer durables player, Arçelik, has introduced a new range of refrigerators and washing machines recently. These products have been specially innovated keeping health, freshness and hygiene at the core of innovation.
The novel range of refrigerators is equipped with new-age technologies that meet the evolving needs of consumers. This summer, Voltas Beko aims to introduce HarvestFresh Technology which uses innovative 3-colour light technology, to cleverly mimic the 24-hour sun cycle. This keeps the fruits and vegetables in their natural original environment long after it's been harvested, preserving their vitamins and freshness for longer.
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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more. Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
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This addition strengthens Voltas Beko’s range of high-end, higher capacity Frost Free refrigerators equipped with StoreFresh Technology which keeps fruits and vegetables fresh for up to 30 days, by minimising temperature fluctuation inside the crisper and maintaining precise moisture levels which protects them from humidity loss. Additionally, the refrigerators include dynamic features such as NeoFrost Dual Cooling, Fresh Guard and Ion Guard. Fit for every home, the refrigerators come with a standard BEE Star Rating and are available in major sizes.
Commenting on the occasion, Jayant Balan, CEO, Voltas Beko, said, “The customers' needs keep on evolving with changing lifestyles and habits. In the last two years, we have seen the need for longer preservation and better hygiene as most families were restricted indoors due to the pandemic. Voltas Beko as an organisation has been at the forefront in delivering innovative and practical products that address the growing preferences. Our new range of refrigerators and washing machines is tailor-made for every Indian household with the right mix of advanced technology and design that adds convenience and value to the lives of our customers.”
He further added, “Keeping our brand promise to stand by the ‘Make in India’ commitment, our products will be manufactured in India. It is the trust of our customers that has made us one of the fastest-growing consumer durables brands in the country. We look forward to being their partners of everyday happiness.”
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more. Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
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