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Simplicity Meets High-Tech

October 4, 2023

The soon-to-be-launched 5-in-1 built-in water purifier by Earthy, A2O Bar will deliver normal, chill, hot, ice cubes, and sparkling water directly from its sleek, built-in unit.


Gone are the days when kitchen design was focused merely on the functional aspects, modern-day kitchens demand a harmonious fusion of form and function. Functionality and aesthetics are now both equally important. Given the rising concerns on hygiene, wellness and sustainability, all these aspects have become crucial considerations while selecting appliances and materials for a kitchen.


Water Purifier has become an indispensable appliance in any kitchen. But given the stress on the aesthetic quotient of the space, there is a growing demand for sleeker water purifiers that go along with the décor of the kitchen. Undersink and built-in water purifiers that uplift the aesthetics of the space while being fully functional fit the bill.


Earthy’s A2O Bar: A Symphony of Functionality and Style

Imagine a kitchen where one elegant appliance gives users hot tea, cold lemonade, sparkling water, and ice cubes for cocktails. “Earthy's A2O Bar is not just another water purifier. This 5-in-1 marvel, designed with Scandinavian aesthetics, delivers normal, chill, hot, ice cubes, and sparkling water directly from its sleek, built-in unit,” shares Harish HP, Founder, Earthy.


Designed with a size comparable to a built-in oven for easy installation, the water purifier offers smart monitoring through an app-connected system that lets users stay in control of water quality. To ensure easy maintenance, it includes features like automatic weekly cleaning cycles and easy filter change systems. Further, automatic leak detection shuts off the system in case of any malfunction, preventing potential damage.


How Does It Work?

Earthy's A2O Bar is smart but straightforward. Water flows through a patented membrane embedded with Aquaporin proteins, purifying it to unparalleled levels. To make it even smarter, the system connects to a Wi-Fi-enabled app. This app allows you to monitor water quality, the number of plastic bottles you've saved, filter changes, and more.


“Aquaporin Inside, the powerhouse behind Earthy’s A2O Bar, stems from Denmark. This Nobel-prize awarded technology is so effective that NASA approves it. It employs natural aquaporin proteins to replicate the Earth’s own water purification process. You’re not just getting filtered water; you’re getting water as nature intended,” claims Harish.

The unit fits effortlessly under the sink or as part of the kitchen’s built-in system. Photo Courtesy: Earthy

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Addressing Water Wastage

Water wastage is a pressing issue with conventional RO systems, which usually recover just 20-30% of water. “Earthy’s A2O Bar changes the game with Aquaporin Inside technology, recovering up to an astounding 65% of water. That’s three times more efficient, a huge step for both sustainability and water bill,” states Harish.


Value Addition

Talking about value addition, Harish asserts, “Being India's first built-in water purifier, Earthy’s A2O Bar marks a watershed moment in modern Indian kitchen appliances. This feature-rich purifier fits right into the ecosystem of existing built-in kitchen appliances, filling an important gap in integrated water purification.”


Installation is also as seamless as one would expect from a luxury appliance. “The unit fits effortlessly under the sink or as part of the kitchen’s built-in system. The Scandinavian minimalist design not only adds an aesthetic flair but also ensures the appliance complements any modern kitchen perfectly.”


Talking about the availability of the product, Harish informs, “A2O Bar will be formally launched in November. However, the prebooking and product experience is open already.” He further adds, “We are in discussion with interior and kitchen studios in all metro cities to provide the touch-and-feel experience. However, for designers, we provide a doorstep experience of the products. And, designers can procure the product directly from us.”

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more. Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more. 

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more. Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more. 

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