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Salone del Mobile 2024 Announces Opening Dates and Programs
February 27, 2024
The 62nd edition of the Salone del Mobile Milano will take place at Rho Fiero Milano from 16th to 21st April 2024 and will bring together more than 1,900 exhibitors from around the world.
This also marks a special year for Salone Satellite (Pavilions 5-7), which will mark its 25th edition with 600 talented young designers and 22 design schools. This year's theme will be ‘Connecting Design Since 1998’.
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For the first time in a trade fair context, the studio has harnessed neuroscience to improve the visitor experience, analysing visitors' neurological, emotional and perceptual reactions to the various paths, and the location and distribution of the exhibition and rest areas. Photo Courtesy: Salone del Mobile Milano
The 2024 edition of the international trade fair will also host the biennial exhibition Eurocucina, with its collateral event FTK, Technology for the Kitchen (Pavilions 2-4) and the International Bathroom Exhibition (Pavilions 6- 10) which will be boasting new exhibition layouts, reworked by Lombardini22, a leading group on the Italian architectural and engineering scene.
For the first time in a trade fair context, the studio has harnessed neuroscience to improve the visitor experience, analysing visitors' neurological, emotional and perceptual reactions to the various paths, and the location and distribution of the exhibition and rest areas. “After a number of experiments in a virtual environment, the loop-shaped circuit chosen for both biennials turned out to be more intuitive, simpler to navigate and easier to remember, while allowing the exhibition offering to remain meaningful along the entire route,” claimed a release by the organiser.
A layout of Salone Internazionale by Lombardini. Photo Courtesy: Salone del Mobile Milano
It further noted, “Unlike past editions, there will be a symmetrical path backing onto the stands on the exterior perimeter walls, the main pathways have been widened to improve navigation, with cultural installations and quiet areas provided to counter the typical museum fatigue that can hit even at the Salone despite all the wonders on display. In particular, it will now only take a 640 metre walk to visit all the stands, unlike the previous 1.2 kilometres.”
‘Interiors by David Lynch. A Thinking Room’. Two identical, and mirrored ‘thinking rooms’ are conceived as symbolic doors that must be entered in order to immerse oneself in the event. Photo Courtesy: Salone del Mobile Milano
The layout also includes large installations that aims to provide visitors with new forms of experimentation, comparison, and analysis. ‘Interiors by David Lynch. A Thinking Room’ (Pavilions 5-7) is created by David Lynch, the famous director of films that channel the subconscious. Two identical, and mirrored ‘thinking rooms’ are conceived as symbolic doors that must be entered in order to immerse oneself in the event. “Through them, the Salone del Mobile Milano is reflecting, in an original and imaginative way, on the production of interiors and on how this is deeply connected with the interiority of those who furnish that particular space not for mere decorative reasons but because it is experienced as an external projection of the self,” noted the release.
A submerged island, which triggers a visual and evocative yet also profoundly educational narrative, to help visitors become aware of the environmental impact of daily habits - an installation designed and produced by Accurat, Design Group Italia and Emiliano Ponzi titled 'Under the Surface'. Photo Courtesy: Salone del Mobile Milano
The second installation designed and produced by Accurat, Design Group Italia and Emiliano Ponzi for the International Bathroom Exhibition (Pavilion 10), takes the form of a submerged island, which triggers a visual and evocative yet also profoundly educational narrative, to help visitors become aware of the environmental impact our daily habits related to the use of water can generate. “The reflections of light, which move and change incessantly, represent data on global water consumption, while the innovative use of dynamic visualisation illustrates the technological and manufacturing progress related to safeguarding water in the field of bathroom furnishings.”
The full program of Talks and Round Tables entitled “Drafting Futures. Conversations about Next Perspectives” will be curated by Annalisa Rosso. The series aims to bring together renowned figures like Pritzker Prize winner Francis Kéré, Jeanne Gang, and John Pawson in conversation with author and critic Deyan Sudjic. In the "Drafting Futures" Arena designed by Formafantasma, discussions will address a wide range of topics, from the use of artificial intelligence, the relationship between boating and design, and news in the hospitality sector. A new addition is the Salone del Mobile Library, also designed by Formafantasma, offering a diverse array of international titles.
The 25th edition of Salone Satelite will bring together with 600 talented young designers and 22 design schools. Photo Courtesy: Salone del Mobile Milano
Talking about the 62nd edition, Maria Porro, President of the Salone del Mobile.Milano said, “Capturing new trends, the evolution of an entire sector, by involving and listening to communities near and far, identifying new approaches, methodologies and technologies, experimenting, being on the frontier, as they say: this is still the ambition of the Salone del Mobile today. Neuroscience, artificial intelligence, new formats and paths, a unitary but widespread cultural project, encompassing consistency and multi disciplinarity. David Lynch’s thinking rooms, the Salotto NY installation that takes us underwater, using poetry and numbers to take stock of the state of the art of the bathroom industry.”
Salone del Mobile 2024 Announces Opening Dates and Programs
The 62nd edition of the Salone del Mobile Milano will take place at Rho Fiero Milano from 16th to 21st April 2024. The biennial Eurocucina and the International Bathroom Exhibition will be back along with a host of other co-located shows, large installations and talks.
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