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Salone del Mobile 2024 Announces Opening Dates and Programs

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Salone del Mobile 2024 Announces Opening Dates and Programs

February 27, 2024

The 62nd edition of the Salone del Mobile Milano will take place at Rho Fiero Milano from 16th to 21st April 2024 and will bring together more than 1,900 exhibitors from around the world.


This also marks a special year for Salone Satellite (Pavilions 5-7), which will mark its 25th edition with 600 talented young designers and 22 design schools. This year's theme will be ‘Connecting Design Since 1998’.


For the first time in a trade fair context, the studio has harnessed neuroscience to improve the visitor experience, analysing visitors' neurological, emotional and perceptual reactions to the various paths, and the location and distribution of the exhibition and rest areas. Photo Courtesy: Salone del Mobile Milano

The 2024 edition of the international trade fair will also host the biennial exhibition Eurocucina, with its collateral event FTK, Technology for the Kitchen (Pavilions 2-4) and the International Bathroom Exhibition (Pavilions 6- 10) which will be boasting new exhibition layouts, reworked by Lombardini22, a leading group on the Italian architectural and engineering scene.


For the first time in a trade fair context, the studio has harnessed neuroscience to improve the visitor experience, analysing visitors' neurological, emotional and perceptual reactions to the various paths, and the location and distribution of the exhibition and rest areas. “After a number of experiments in a virtual environment, the loop-shaped circuit chosen for both biennials turned out to be more intuitive, simpler to navigate and easier to remember, while allowing the exhibition offering to remain meaningful along the entire route,” claimed a release by the organiser.

A layout of Salone Internazionale by Lombardini. Photo Courtesy: Salone del Mobile Milano

It further noted, “Unlike past editions, there will be a symmetrical path backing onto the stands on the exterior perimeter walls, the main pathways have been widened to improve navigation, with cultural installations and quiet areas provided to counter the typical museum fatigue that can hit even at the Salone despite all the wonders on display. In particular, it will now only take a 640 metre walk to visit all the stands, unlike the previous 1.2 kilometres.”

‘Interiors by David Lynch. A Thinking Room’. Two identical, and mirrored ‘thinking rooms’ are conceived as symbolic doors that must be entered in order to immerse oneself in the event. Photo Courtesy: Salone del Mobile Milano